3 Ways To Write An Affiliate Blog Post That Converts

When you are just starting out as a new affiliate marketer, and your blog is brand new, it can seem incredibly overwhelming. If anyone ever tells you affiliate marketing is a breeze, and all you have to do is throw up a site and link to some products, they are terribly misguided. Affiliate marketing takes skill. You have to know how to speak directly to people that are in the market to buy the products you are promoting. And even when you find a way to reach that targeted audience, you are not only competing with thousands of others to hold their attention and get them to read on, you must find a way to ‘convince’ them, so to speak, that they’ve found a hidden gem in your blog post.

Here are 3 sure fire ways to writing affiliate marketing blog posts that convert to sales.

1. Know Exactly What Problem Your Customer Wants To Solve

What is the problem they are trying to solve? Be specific. Don’t be vague.

If your customer is looking for a way to get targeted visitors to their blog, show them exactly how to achieve just that.

For example, a blog post titled ‘How To Be A Great Affiliate Marketer‘ most likely won’t do as well as a post titled ‘How To Use Pinterest Ads To Drive Targeted Visitors To Your Website‘.

The first example is too vague. Every one of us who is trying to break into the affiliate marketing business is trying to be great. But we want to know exactly how to do that, and the second title tells the reader how. It gives a snapshot of a blueprint. It tells them they will be learning something they may not have known before, and because of that, readers are more likely to click on that title.

In order to succeed at getting your blog post titles and content just right, you have to know exactly what problem your potential customer wants to solve. If you don’t know that, you can’t possibly craft content that will be useful to them.

It’s helpful to actually create an avatar of your customer, and give them a profile and a name. Describe their personality, their lifestyle, their goals, and the roadblocks that stand in the way to those goals.

It is those roadblocks you will be solving. When you write your blog posts, pretend like you are writing directly to that person, explaining how to overcome those exact roadblocks they encounter along the way to achieving their goals.

How will the product you are promoting help remove those roadblocks? Explain it in detail.

2. Help Them Envision A Better Version Of Themselves After Using The Product

When making a purchase, most people are focused on the benefits that purchase will offer. How that product will make their lives easier and more productive is what people are most concerned with. The product could have all the bells and whistles in the world, but if it won’t make my life better in some way and get me closer to my goals, it is useless to me.

When you help your potential customer envision how their life has improved after they’ve made the purchase, it will help remove objections in their minds to buying. They won’t be hesitant of following through with your requested call to action.

Finding ways to take your customer past the point of the sale, so they can envision a better version of themselves using and benefitting from the product with ease, will boost your conversion rates exponentially. And it will give them the confidence they need to take action.

3. Hold Their Hand Through The Sale

You can lead a horse to water, but if it has never taken a sip from your water source before, it will have no idea how to drink it.

When I buy something new that I have never used before, I want to know that after I buy it, there will be some instructions or guidance on how to use it.

If I buy a new high-tech piece of equipment that will make my life easier after I implement it, but I can’t figure out how to use it, that technology will be of no use to me no matter how wonderful it is.

When you lead a buyer to a product, it will help them take that final step of purchase if they feel confident they won’t be left alone trying to figure out how to pay for it and use it.

Guide your customer through the sales process. Tell them what will happen after they hit that ‘buy’ button. Where will they be taken? Will they be lead to the payment page right away? What happens after they pay? How will they learn how to use the product?

Give them details, so they will feel secure that if they hit ‘ buy’, it won’t be a mistake or some overwhelming, cumbersome learning curve.

You Can Do This

Affiliate marketing is one of the best ways to create a passive income stream for yourself. In fact, many bloggers make a full time living from it. However, it can be intimidating, especially when you are a beginner, and don’t know a thing about writing for conversions.

Don’t give up though. Anything worth it takes time, and a lot of trial and error. If you write a blog post, or two, ….or 20, that are complete duds and never bring you any conversions, don’t count it all as loss. Look at it as the necessary steps you had to take to know how to write blog posts that do convert.

My final word of advice for this post is to always be genuine in your product recommendations. Never recommend a product just because the affiliate commission is high. Only recommend products you have either used before and loved, or products that look promising enough to use yourself.

Be honest with your readers. Don’t embellish success you have never had, and above all, your heart should truly desire to be helpful to people who are looking for products that will make their lives easier and better.