How to Choose the Right Title and Subtitle for Your Self-Published Book on Amazon KDP

Choosing the right title and subtitle for your self-published book on Amazon KDP is an important step in the publishing process. The title and subtitle are often the first things that potential readers will see, and they can make a huge impact on whether or not a reader decides to click on your book and read more about it.

A catchy and descriptive title and subtitle can help to draw in readers and make your book stand out in a crowded market. On the other hand, a poorly chosen title and subtitle can make your book blend in with the competition and be overlooked by potential readers. It is important to put some real thought and effort into choosing these elements for your book to help it reach its intended audience and achieve success.

Here are a few tips for choosing the right title and subtitle for your book:

Make it Descriptive

It is important to choose a descriptive title and subtitle for your book on Amazon KDP. It helps potential readers understand what your book is about and what they can expect from it. This is especially important in the crowded online book market, where readers have a lot of options to choose from.

A descriptive title and subtitle can make your book stand out and make it more likely that readers will be interested in learning more about it. Additionally, a clear and concise title and subtitle can make it easier for readers to find your book when they are searching for something specific. Choosing the right title and subtitle can be an important factor in your book’s success, so it’s worth taking the time to carefully consider your options.

Keep it Simple

Remember the acronym K.I.S.S.? (Keep it simple, stupid) You can definitely put this on your checklist when choosing a title and subtitle. It’s important to keep things simple. Using complex or obscure language may be confusing to potential readers, and could discourage them from clicking on your book.

It’s best to use straightforward and clear language that accurately reflects the content of your book. This will make it easier for readers to understand what your book is about and decide whether it’s something they’re interested in reading. By keeping your title and subtitle simple and descriptive, you’ll be more likely to attract the right readers for your book.

Make it Memorable

When you see a strong bald guy holding cleaning equipment, chances are you think of the Mr. Clean commercials. Mr. Clean used a memorable image, and used it on every single one of their commercials to make sure you would remember it.

You can apply the same idea to your books. It’s important to create a memorable title so when people hear your title, they think of your book. You might not be as famous as Mr. Clean, but you can employ this tactic on a smaller scale.

Choosing a memorable title and subtitle will make it easier for readers to remember and find your book again in the future, whether they’re searching for it on Amazon or simply trying to recall the title from memory.

Additionally, a memorable title and subtitle can help to grab the attention of potential readers and make your book stand out in a crowded market. So, when choosing your title and subtitle, try to think about what will make your book stand out and be easy for readers to remember.

Consider Your Audience

When it comes to choosing a title and subtitle for your self-published book on Amazon KDP, it’s important to consider your audience and make sure they appeal to this audience and are relevant to the content of your book. By doing this, you’ll be more likely to attract the right readers and make a connection with them.

Your book’s title and subtitle are often the first thing that potential readers see when browsing for books. If they do not appeal to your target audience or are not relevant to the content of your book, it is less likely that they will be interested in reading your book.

Tailoring these elements to your target audience and your book’s content will more likely attract the right readers and the people who your book was written for. This can be especially important on platforms like Amazon KDP, where there is a wide range of books available and competition for readers’ attention can be high.

Use keywords

Using keywords in your title and subtitle can be helpful for a few reasons. First, it can help potential readers find your book more easily. When people search for books on Amazon or other online bookstores, they often use keywords to narrow down their search results. By including relevant keywords in your title and subtitle, you increase the chances that your book will show up in search results when people are looking for books like yours.

Also, keywords in your title and subtitle can also help with search engine optimization (SEO). When your book appears in search results on Google or other search engines, the title and subtitle are often the first things that people see. By including relevant keywords, you can catch the attention of potential readers and make your book stand out. Tools like Publisher Rocket can help you find the most profitable keywords for your books on Amazon.

Suggested Reading:

• Publisher Rocket Review: Is It Really The Ultimate KDP Keyword Tool?
• How To Use The Keywords Module of Publisher Rocket To Find Profitable KDP Niches

It’s important to strike a balance, however, and not stuff your title and subtitle with too many keywords as this can make them less effective and potentially even turn off readers. Always use keywords so they look and sound natural.

Use Your Brand

Using your brand in your title or subtitle can help to establish your book as part of your overall brand and make it easier for your audience to recognize and remember. This can be especially helpful if you have a personal brand or platform that you have already established through other channels, such as social media or a personal website.

When incorporating your brand, consider using your name or a recognizable tagline or phrase that is associated with your brand. This can help to create a cohesive identity for your book and make it stand out in the marketplace. It’s also important to keep in mind the tone and style of your brand when choosing your title and subtitle, as this can help to ensure that they align with the overall message and aesthetic of your brand.

Conclusion

In conclusion, choosing the right title and subtitle for your book on Amazon KDP is extremely important. They are often the first things that readers see and can greatly impact their decision to click on and read your book.

By making them descriptive, keeping them simple, making them memorable, considering your audience, using the right keywords, and incorporating your brand, you can increase the chances of attracting the right readers and making a strong connection with them.

It’s definitely worth taking the time to carefully consider and choose the right title and subtitle to ensure the success of your book.