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So you have just created a journal, or a fancy shmancy notebook, or maybe you are one of those really talented ones that create activity books, like Soduku and crossword puzzles, and you are just watching it sit and age on Amazon with no sales.
Or maybe you’ve gotten a sale, but it’s been 6 weeks since, and nothing. Nada, zilch, zero. Your book is dead in the water, and you’ve got to try to find a way to revive it!
What can you do?
Well, I’m glad you asked.
![](https://indieauthorcentral.com/wp-content/uploads/2022/01/5-Free-Ways-To-Promote-Your-Amazon-KDP-Low-Content-Book-1-683x1024.png)
Here are 5 free….yes, I said free…..ways to promote your low content book. (Or no content book)
Amazon
Wait, what? Didn’t she just say “my book is dead on Amazon?” Yes, yes I did. But hear me out. Your book may be sitting lonely on Amazon, but once it gets just one sale……one measly sale….it slowly starts coming out of exile. With each new sale, Amazon gets friendlier, and decides it wants to start introducing you to friends. Amazon’s algorithim recognizes that because people are buying your book, it must be capable of making them money, so they put your book in the land of the living so people can actually see it. Your BSR (Best Seller Rank) drops (which is a good thing), and the lower it gets, the more exposure your book is rewarded with, and then you are rolling.
Amazon is smart. They know if they show a bunch of products that people don’t want, they will lose their bajillion dollar empire, so as the smart and savvy business people they are, they increase exposure to only products that have proven themselves by getting bought frequently.
This is how you can promote your low content book on Amazon, and this is why Amazon made this list. Moving on…
I know, I know, you got into this business because it seemed like such a set-and-forget kind of side side hustle. And it is…..if you can get your keyword and niche research right. Unfortunately, that takes some skill and practice, so if you are just starting out, I guarantee you putting in a little work up front will pay off in the long run. If you are interested in how to do keyword research the right way, check out Keyword Research For Selling Low Contents Books and Journals on Amazon.
I don’t know how old you are, but in my middle-aged posse, we hang out on Facebook. I know the younginz lean more toward TikTok (TikTok is the bain of my existence thanks to my kids), but it is the most hoppin’ corner of the internet at the moment. We’ll talk TikTok in a minute.
Facebook can be a great place to explode your sales. Let me explain, and while I do, I want you to visualize how these things would look for you and some of the low content books you decide to create.
Say I have just created a workbook, a cursive handwriting workbook to be specific. I can go to Facebook, and search up the niche of that workbook in groups. If it was for kids, I could search for a homeschooling group, or a teacher’s worksheet group. If it were for adults, I could search up an adult population that would be interested in buying my book. (Off the top of my head I can’t think of what kind of group would be made up of adults working on their cursive skills, but this is just for example) If you can find several groups on FB with a large amount of members, you’ll know there are people who would find your book useful hanging out on FB.
If there is a significant amount of interest in your book’s niche, that’s confirmation that your buyers are hanging out on Facebook in large enough numbers that it’s worth your time and effort to set up camp there for awhile.
The next step in this process is free, like promised, however, if you can pay for some ads, all the better, because then, you won’t have to work so hard getting noticed.
The free way includes setting up a Facebook page for each niche you create in. Maybe you have 20-30 blank recipe journals for sale. You could create a Facebook page surrounding food and recipes, kind of letting your book covers dictate which kind of food and recipes your page posts. Or an even better way to do it would be to plan all this out before hand, building your Facebook page first, and then creating low content books around whatever your Facebook page is about. (I’m thinking this through as I go along, can you tell?)
You would then organically build your page and post content (doesn’t have to be anything fancy, memes you take from other people’s posts will do), and you would sprinkle in image posts of your books with links to their Amazon listing pages every once in awhile. For example, maybe every 4th post will be a post talking and linking to one of your recipe journals.
You’ll definitely get some sales if you do this long enough, and that will help push your books’ BSR down and Amazon will ever so graciously resurrect your book from the dead, and probably take over the promotion at this point.
If you can afford to run a few ads, you can target people based on their interests, and have your ad be shown to only people who might care.
And if you really want to get crazy, you could sign up for the Amazon Affiliate program, and use affiliate links to to link to your books, so not only will you get a commission when someone buys your book as an affiliate, you’ll also receive commission for things your buyer may decide to buy after going to your book’s listing page.
Kind of nice, because even if they don’t buy your book, they might hang around and buy something else, so not all is lost.
Are your wheels spinning yet? Ok, let’s talk TikTok….
TikTok
Even though TikTok is, like I said, the bain of my existence, it is the social media platform that is getting the most attention around the world at the moment. Whoever thought that short video clips of people doing self-indulgent things playing in a never ending feed would make the world a better place, needs to consider how they’ve just contributed more to the world’s focus problem. Anyone else have trouble focusing these days on one thing for too long?
There is so much stimuli hurled at us on a daily basis to begin with, and watching 15 seconds of one video, and then jumping to another completely unrelated 20 second video, and then doing that over and over again for hours on end, can’t possibly be helping us be more focused or grounded.
But I digress…. you can get a ton of views on TikTok fast. In fact, there are a few people who are on TikTok making little promotional video clips of their low content books, and the videos do have a ton of views. Users of TikTok are like rabid consumers of entertainment, so the more entertaining you can make your videos the better.
The problem with TikTok is, the only link you can post is on your Bio page. So, if you were to think a TikTok strategy through, it would make sense to have either a webpage or an Author Page on Amazon to link to where people can view all your books at once, or at least provide a landing page with images of your books that link to their sales pages.
If you really wanted to be smart about it, you’d stay within a given niche. You’d get more relevant followers on TikTok if you stayed within a theme. I say relevant followers because you could have 15,000 followers, but unless they are targeted in some way, you’ll just be trying to convince a lot of uninterested people to buy random journals.
If they are targeted in some way, like if they all have a common interest, then popping your ‘insert common interest here’ themed journals in front of them will resonate and get you sales.
Quora
This is an interesting one. Quora is a very popular question and answer website that ranks super high in Google search results, so you’ve most likely come upon a Quora question more than a few times.
I don’t know a ton about all you can do with Quora, but I suspect there are probably many more ways you can use this website to get sales than just what I am going to talk about. I encourage you to go check it out for yourself. You’ll probably come up with lots of ideas on book promotion. Drop me a comment with what you find.
The first step is to create an account with Quora, and you can set up a profile page. Actually, I think they are called Quora Spaces. In your space, you create posts and talk about your subject, and you can ask and answer other people’s questions.
Answering questions is where the gold is. Search up questions in your niche (I’m sensing a theme here…..staying niched is a good thing!) and answer those questions in all your wisdom and knowledge. If people find your answers good, and they want to find out more about the topic, which they do, or they wouldn’t have come to Quora looking for answers, they will click on the link of your username and be directed to your profile page, where they will also find a link (or links) to your site or author page and voila! Sales.
You can also advertise on Quora, I know nothing about that though. Learning more about Quora is on my to-do list for this year for sure.
Oh Pinterest, I love Pinterest. In fact, I get most of the visitors to this blog from Pinterest. You may have even gotten here because you clicked on one of my pins. Pinterest isn’t just a place where people go for hair and make up ideas, or to see pictures of kitchen renovations or pretty living rooms, it’s a diverse search engine that uses images for search results instead of just text, and you can find anything on Pinterest that you can find on Google.
The only difference with Pinterest is, you have to submit your images and links, unlike Google, Pinterest won’t go out and find and index your content unless you upload it to their website in the form of an image. This is a very clever concept. Pinterest basically decided to create a community of people who can all find each other by way of eye catching images. Like a secret club, a club tailored to those who want to move on from Google and who enjoy eye candy. I’m not sure how big Pinterest intended to get, but the club is rather large now, in fact, it’s one of the top websites that exist.
Each pin you upload is like a little advertisement card for the content your image links back to. So the catchier it the image is, the more likely someone will click through. Just think of all the possibilities. Just like Facebook, TikTok, and Quora, staying within one niche for each account would get relevant eyeballs on your pins, and there is a higher chance those eyeballs might stop by your Amazon listings.
Like the other platforms we talked about, you can gain followers on Pinterest too. If all your followers have a common interest, it’s more likely your pins, which they will see since they’ve followed you, will resonate with them, and that means sales for you.
I am very Pinterested in Pinterest. Ha! Did you catch that wit there?
If you create a business account on Pinterest, you can check your analytics and see which pins are doing better than others to get a feel for what kind of designs resonate with your people, and make more that look like that. I am not sure if you can still do this or not, but last I checked, Pinterest does allow you to link to Amazon listings with an affiliate link, so you could also use the Amazon affiliate strategy we talked about above with Pinterest as well.
Ok, well, there ya have it, 5 free ways to promote your low content books on Amazon KDP. Actually, you could use the above sites (Facebook, TikTok, Quora, and Pinterest) to promote any book or anything for that matter. I know many of you come from a writing background and may have tried your hand at Kindle Publishing higher content books, so if you have any of those self published, you can use the methods we talked about to promote those as well.
Drop me a comment if you have any more ideas on how to promote low content books.