Kindle Bootcamp Day 4: Writing The Next Best Seller

Let me begin day 4 of Kindle Bootcamp by saying….Anyone Can Write A Best Seller….you don’t need to be a fabulous writer in order to crank out a best seller on Amazon.

When you are a Best Seller on Amazon, it doesn’t necessarily mean that your book is outselling every other book on Amazon.  It means your book has climbed the sales rank enough to show up in the top 100 best selling Kindle books in your sub category.

Achieving this is our ultimate goal because the higher your book climbs as a category specific Best Seller, the more exposure your book will get. And with more exposure comes the ultimate goal…..more sales!

I know some of you are saying “Well, my ultimate goal is a bit more lofty. I want my book to be the best selling book on all of Amazon….not just in one of the many categories!.”

Please don’t misunderstand me, I am not trying to thwart your dreams if your dreams are to write a worldwide smashing hit and become wildly famous. What I am trying to do is keep you from wanting to quit if that doesn’t happen right away by informing you that you don’t need to write the next “Fifty Shades Of Grey” to become extremely successful on Kindle.

Going into this business with a level head and shooting for realistic goals (at least in the beginning) is going to be the fuel that keeps you propelling ahead.

Using Amazon’s categories to easily rank in the top 100, coupled with either your own creativity or someone else’s, publishing the next Best Seller is right around the bend.

Who Is The Author?

Before we get into my simple method of content creation, let’s touch briefly on pen names and what role they may play in your publishing business.

Pen names are simply names you choose to represent the authorship of your book. There is no formula you need to use when coming up with a pen name. You simply create one, and use it.

Most of my books are written under pen names, and at first, I wasn’t sure if this was a smart move or not. What if my books became famous? What if one of my books became a such a hit that people like Oprah wanted to interview me? (Dreaming big, ya’ think?  8-) )How would I handle that if I was using a pen name…..especially one of a different gender.  So I contacted my mentor, Geoff Shaw of Kindling, and his exact words were:

“April, do you think Elton John was worried about that? Pen names are there to help your business. So use them as needed.”  He was basically saying it’s really very simple, STOP OVER THINKING IT…. just get your books published. (I had no idea Elton John wasn’t his real name!)  

There is now a whole section in his Kindle Training on how to properly use pen names.

There are tons of other very well known writers and other famous people who use pen names.  Did you know that Mark Twain’s real name was Samuel Clemens?

Why would you want to use a pen name? Good question! There are many reasons why people decide to use pen names.  Often they are used to conceal a true identity or hide gender.

Some people use them to make their brand stick out if their real name is very common. For example, if your name was Joe Smith, you may want to create a more memorable name for people to associate your books with.

Why do I use them? I use them to conceal the extent of my work and keep authority in my genres. Because I write in a couple different genres (niches), I want to prevent the reader, who researches me as an author, from associating a variety of genres with lack of authority and expertise.

For example, say you are looking for a book on archery. You find one that looks interesting, but you decide to check out the author’s page first. When you click on the author’s name, you find that he/she has written a bunch of books on archery, dog training, internet marketing, cooking, and child rearing. All totally unrelated topics.

You think to yourself, “How does this one person know so much about all these topics?” You subconsciously  begin questioning that author’s authority and expertise on archery and start to wonder if this person is simply in the business of throwing books together with information you could easily obtain with a quick Google search.

At least, that is what would think.

So, to prevent doubt in my reader’s mind regarding my authority and expertise on a subject, I write under different pen names.

Whether or not you choose to write under a pen name or your own name is a very personal choice, and one that is not right or wrong either way.

How To Quickly Pump Out Content For Your Books

Whether you are a newbie writer or a seasoned pro, use these simple methods and relish in how easy being an author can really be!

I would love to take credit for the below ideas of how to write your books, but I must give credit where credit is due. The following strategies I learned from Geoff Shaw’s Kindling Training, an incredible resource that I highly recommend if you are truly serious about making money with Kindle Publishing. (I know I refer to this training often, forgive me if I am becoming redundant….I have learned so much from it.)

If you don’t have any experience or expertise in the subject matter of the book you are about to write, follow this simple strategy and you will find yourself cranking out book after book in no time.

How To Create Content For Non Fiction Books

Summary Books. The easiest way to write a non fiction book on a topic you are unfamiliar with is to write a Summary Book. Summary books are especially good for people that have zero confidence in writing a book. They are quick to create, sell well, and generate consistent long term income.

So, what exactly is a Summary Book? Basically, it is a compilation of a bunch of different resources on a topic compiled and summarized into one book that compactly delivers just the most important information people are looking for on a topic.

For example, if you have chosen dog training as your topic, you could go to your local library to research, use Google, and interview professional dog trainers to create a short book on only the most important aspects of dog training.

Summary Books are very well received because they are usually shorter and more to the point than most books, leaving all the fluff and filler out.

They are very easy for even the most inexperienced writer because basically all you are doing is rewording and weaving together the information you have found.

Very Important** Summary Books are NOT summaries of specific books. For example, do not do write a summary book on “Dog Training For Dummies” and call it “Dog Training For Dummies Summarized”. This will get you booted off Amazon faster than you can blink.

Summary books ARE information that you have gathered from resources on your topic, when put together highlight and condense only the most vital information together into a short book.


Summary Books are really hot, especially in the world we live in today where everyone is looking for a fast solution, quick information, instant gratification, and must have now information on topics.

People simply don’t have the patience to leaf through a 400 page book (or should I say scroll) filled with lots of fluff and filler just to find out the key points of the book.

They want it now and summary books deliver on just that.

How To Create Content For Fiction Books

Reverse Point Of  View. If you are really struggling to come up with a story line for your fiction book, try this out for size.

Take your favorite movie, TV show, play, book….whatever….and change the entire point of view around. For example, if your favorite story is about a small town boy that falls in love with a rock star and chases her around the country hoping he will get a shot with her, shift the point of view from the boy’s perspective to the rock star’s perspective.

You now have a unique story line about a famous rock star who is stalked by a stranger claiming to be in love with her. Change the names or characters and places, and you have yourself a very interesting story!

Voila! You are ready to write!

Like I said above, I can’t take all the credit for these good ideas. Geoff Shaw’s Kindling Training goes into much more depth on both Summary Books and Reversing The Point Of View, as well as a complete A-Z training on book creation, launch, and promotion to make serious money on Kindle. Click here to find out more.

Action Step: If you are writing non fiction, and are an expert in your topic, make an outline of your book and start writing. If you are not an expert in your topic, start gathering your resources and make an outline of what you will include in your Summary Book.

If you are writing fiction and don’t already have a story line in mind, come up with one using the Reverse Point Of View method.

Be sure to check your email tomorrow for day 5 of Kindle Bootcamp where we will talk about formatting, uploading, and how to write a mouth watering description for your book on Amazon!