Sneak A Peak Of Geoff Shaw’s Kindling Training

Kindling By Geoff ShawI’ve been getting a lot of emails from Kindle Bootcamp students asking if the infamous Kindling training by Geoff Shaw is worth joining, so  I wrote up a quick post giving a very detailed look at what you’ll find on the inside of this membership site. If, after reading this, you still have questions, feel free to email me at, and I will do the best I can to answer anything you still need to know while you decide if this training is right for you or not.

Since I have been a member of Kindling  for quite some time, I feel very good about giving out this information to people who want to take their Kindle training to the next level. In the interest of full disclosure, the links you see below taking you to the sign up page are my affiliate links, and I will get a small commission if you sign up for Kindling using my link. That being said, I only  give out information about products and services I have personally used and have found tremendous value in. I have personally used the Kindling training to build up my own Kindle business, and hopefully this post will help you decide if it will help you do the same.

By now you should have a strong sense of what it takes to succeed in this business. Writing your own books is fun and exciting, and knowing lots of people will be reading them (and hopefully enjoying them) is even more exciting. Once you get that first book off the ground, you will be one step closer to building your own little Kindle empire, and reaping the monetary benefits of all your hard work.

If you’re ready to take your Kindle Publishing business to the next level, and put a rush order on building your Kindle empire, Kindling is the most comprehensive training available at this time, and is designed specifically to help your maximum potential as a writer and publisher. Kindling is a membership website that covers every single aspect of being a self published author on Amazon.  Whether you are a complete newbie to writing and publishing or an experienced author who already has a few books out there, this course meets you right where you are and walks you through the steps it takes to create a successful, worthwhile Kindle business. It doesn’t matter if you write fiction or non fiction, Kindling covers it all.

Click Here To Learn How To Enroll In Kindling

Most of what I learned about being a successful Kindle publisher I learned from Geoff Shaw, the creator of this training. When I first enrolled, I had a couple books uploaded, but I wasn’t seeing much sales activity. Kindling taught me how to use what I already had to create a branded identity for myself by using KDP Select, a blog, and social media.

I had previously been under the assumption that it would take a huge amount of time and energy to brand myself in this way, but this course literally walked me through a very simple, yet extremely effective, way to use these tools without compromising my precious time. We all know that social media can potentially be a huge time suck, but Kindling has complete training on how to use Facebook and Twitter the right way so that all your efforts result in meaningful and profitable branding and promotion from the start.

Here are my personal favorite things I learned from Kindling:

How To Brand Yourself

There’s an entire section about how to brand yourself and your books. Branding is all about promotion, and promotion is all about branding. The course takes you through each step of the branding process….your book’s cover,  blog, your Twitter account, your Facebook account, your YouTube Channel, and Author Central. You don’t need to be a full time marketer to effectively brand yourself, and you don’t need to be on Facebook all day long making meaningless posts…..Kindling shows you how to work smart so that every moment of the time spent on branding yourself pays off.

How To Get Your Books To Work For You

This covers how to get your books to go viral and get people to take the action you want them to take. It teaches you how to get your readers to talk about your books to their friends, and how to get them back to your website so they can either get on your buying list or buy other books written by you.

How To Properly Use Pen Names

This can be a very confusing issue to some people. I know it was with me, when I first started. This course helps put the use of pen names into perspective and shows you how to use them on Amazon and Author Central. It also goes over how to leverage more than one pen name to co author a book. This not only brings more authority to a book, it can help attract new readers.

How To Use Your Books To Promote Affiliate Offers

Even though putting affiliate links in your books is not recommended, there is a way to get your readers in front of your affiliate links that doesn’t violate Amazon’s terms of service. Kindling shows you how.

How To Create Summary Books

I touch on this a bit in Kindle Bootcamp. Summary books are an easy way to get your first book written if you are having a hard time coming up with ideas on what to write about. Summary books are not  summaries of book….just to clear that up……they are, however, a compilation of different resources on a given subject or theme put together in your own words. There is actually a video in the course that shows you how to use content to create your own content.

How To Use Product Tags To Choose Keywords For Your Books

The course explains that people on Amazon search differently than people on Google, so researching what tags people are using will help to SEO your book. It shows you how to research this using tag counts.


Even though I knew how to format a book for Kindle before I enrolled in Kindling, there were still a few things about creating the Table of Contents I didn’t know that I found useful. The course teaches you how to  format in Word, Pages, Open Office, Google Docs,  and even gives you basic Word and Open Office templates to download. The section on formatting is actually pretty extensive, and could easily be a course all in itself.

How To Properly Set Up Your Author Central Account

I didn’t know this before taking the course, but you can have up to 3 different pen names in your Author Central account. Using your author central account is an excellent way to help brand yourself, Kindling has a video showing you exactly how to setup your Author Central account, as well as how to handle it if you are using a pen name/s.

Series and collection selling

Series selling works in all forms of marketing and particularly well with Kindle Books. You will learn of the lucrative practice of how to create books in a series, and then also offer that series as a collection for a higher price point.

Click Here To Learn How To Enroll In Kindling 

The above are the main areas that Kindling has helped me out the most. To give you a better idea of what to expect when you enroll (aside from what I have already listed above), here are some other sections included in this training: (Honestly, there is so much information on this website, I haven’t even gotten to all of it yet)

  • How to co author a book (with yourself) to increase exposure and profits.
  • How to use voice recordings to write on the go.
  • How to use one of your books as sales magnets to offer for free and launch a buying funnel for your other books.
  • How to create a free report or short story to offer to readers outside of Amazon that will get them to buy your books on Amazon.
  • How to build an email list of buyers for you to leverage when you release new books.
  • How to sell more of the same kind of book to the same people over and over again.
  • How to use your books to make money with affiliate offers.
  • How to choose a market where people continue to buy more and more information on the same topic.
  • How to stay away from markets where people tend to only buy one book on the topic.
  • How to research your target market using Amazon and other resources on the web.
  • How to find out what the current hot Kindle topics are.
  • How to choose your book’s 2 categories so you have a better chance of making the best seller list for that category.
  • How to write for Kindle Singles (This is a very interesting and seemingly profitable opportunity on Kindle).
  • Fiction writing – plotting, planning,  proofing, promoting, writing styles, genres, perspective, narration and entertainment.
  • Non fiction writing – how to write summary books, where to find content for the summary book (also includes a summary book template).
  • How to write episodic books – these are books that are ongoing, like a TV series.
  • How to make the most of your time so you don’t waste one precious second of it doing something that doesn’t pay off.
  • How to get into the recipe niche (the right way…so your book doesn’t get the infamous Amazon recipe book slap).
  • How to price your book so it sells.
  • How non English writers can get the best results.
  • Information about commissions earned from non – US income.
  • What to do if your account gets blocked by Amazon.
  • Making sense of word count – This is really valuable information if you are one to worry if your books are long enough or not.
  • Tricktion – This is the system of special tricks specifically to write fiction book.
  • How to use Marshall software to write fiction (short stories and novels).
  • Kindling 2 – This is a huge section of the website…probably taking up half of the content…..about promotion.  There’s just so much to this section, I couldn’t possibly include it all in this post. This is the part of the training I found most useful, as I already had a few books published when I enrolled in Kindling, and it showed me how to leverage what I already had to promote and brand myself.

So, is Kindling for you? Only you can decide. Like I said, if you have any questions about it, email me! I will do my best to answer.

Click Here To Learn How To Enroll In Kindling